When I flew into Amsterdam recently, I had plenty of time to think about what Aspira has achieved over the last number of months as a company.
Our objective for the project was to launch Aspira Europe in 2019, something which even with my overly optimistic persona was finding hard to grasp at that time. The numerous legal, financial, tax, company formation and HR challenges aside, my own ongoing concern was how we would bring our unique mix of services to a new market. It was a great idea, but it had to be commercially viable, and we would need to be attractive to Dutch clients, in a tight and competitive marketplace. When we opened the office in Dublin, at least it was familiar territory. I had clients, consultants and the right language to make it all possible.
But then, Aspira is an expert in project management and delivery. As the plan started to unfold, with the local guidance of Enterprise Ireland (EI) in Amsterdam Zuid, we located an office space, legal advice, marketing assistance, HR assistance, formed a BV (a private limited company in the Netherlands), and eventually identified a candidate who would lead from the front on the ground. Peter Ryan, the Aspira BV MD, is a lifelong Programme Manager, of course. We never intended to stray away from what we do best!
The offerings development and market penetration plan was much easier once Peter joined the party. Based on his own experience and contacts, we were able to articulate what Aspira in the Netherlands is offering today in country. We also listened to the advice of EI clients who had been here before, hiring a local Business Manager, Nancy Nieuwenhuis, and taking an office in a central location near Amsterdam International Airport (Schiphol).
As I flew in today, I was incredibly proud to be able to walk into a busy office, and contribute to a number of meetings focussing on delivering various project management services, and some business analysis consultancy projects for our Dutch client base. The dream is actually reality.
Aspira in the Netherlands offer a range of PM services in consultancy, training, resourcing and all this delivered in classic (Waterfall) and Agile methods. Our leaders are senior contributors to the Project Management Institute with Pat Lucey (Group CEO Aspira) being President of the PMI in Ireland and Peter Ryan Director at the PMI in the Netherlands. Most critically, our clients testify to the value added services that we offer with so many joining us at our 14 February Netherlands launch. If you would like to hear more, please connect with me, Peter or Nancy. I am sure you will be just as excited as I have become with what Aspira and the Netherlands has to offer.
Author: Russell Moore, Head of Resourcing, Aspira.
